Horizon Labs - Horizon Labs

Get high quality traffic plus all the tools you need to convert clicks into bookings.

See how we've helped 100s of independent tour operators rebuild a direct connection with their customers

Reduce your ppc costs by up to 80%

Pay-per-click (ppc) advertising reaches people when they're highly motivated and ready to book a trip.

It's an effective but competitive channel, and the cost per click constantly increases over time. Great news for Google and big advertisers, bad news for independent travel businesses!

A new source of top-quality traffic

With our proprietary content platform, Horizon Guides, we run custom campaigns to provide a new source of targeted, high-intent traffic.

We've reduced our partners' cost-per-acquisition from up to $200 to $40 – a reduction of around 80% which can be saved or re-invested in driving even more bookings.

Transform your website conversion rates

However you're driving traffic to your website, if it doesn't convert you're wasting precious time and money.

The typical conversion rate for multi-day tours is a measly 3% – which means you could be wasting an eye-watering 97% of your ad spend!

Landing page templates that convert

Most SME tour operators don't have the resources to conduct rigorous conversion rate optimisation – but we do, and our landing page templates deliver the same result with none of the hassle.

Improving your website conversion rate means less money wasted down the ppc drain and more budget to reinvest in effective marketing. What's not to like?

Reach your customers – directly

There are plenty of intermediaries and booking sites out there who will charge you a hefty commission to sell to your own customers.

For direct – PPC, SEO, social media advertising and content marketing all work but it's a long-term and potentially expensive game.

The hands-free direct channel you've been waiting for

Horizon Labs gives you an immediate, out-of-the-box solution to driving new traffic and converting your visitors into leads and bookings, and dramatically lower cost than pay-per-click ads.

Direct-to-customer marketing with all the hands-free advantages of an intermediary. Finally, you can have your cake and eat it!

Simple fees for a recovering industry

	Economy Operators running small ppc campaigns seeking better returns	Business Operators with established paid marketing seeking new channels & greater efficiencies	First Multi-destination operators, DMOs, or marketing agencies offering more value for their clients
Hosted landing pages
Itinerary pages	Up to 4	Up to 12	Unlimited
Listing on Horizon Guides
Booking integrations
Custom paid campaigns		Optional
Custom content creation		Optional
Onboarding	$300	Included	Included
	$140/month	$300/month	Contact sales
	Get started	Get started	Get started

Turn your website into a lean, keen conversion machine

Customised landing pages to help travel businesses rebuild their direct marketing